Customer Attitude Research Evaluation in Lonehill, Sandton

Customer Attitude Research Evaluation ( MI-CARE )

MI-CARE is an action-orientated tool developed to give you relevant information
about customers’ views of your company.

 

Provides you with objective customer information that can form the basis to formulate your strategies and improve your company’s competitive strengths and sales.

 

MI-CARE gives you a reliable and impartial description of the present perceptions of your customers about three key areas of your business.

MI-CARE

Outcomes of MI-CARE

 

  • Your customers’ views on any three key areas, such as

    • > Product quality and service at the customer and how to use it
    • > Face to Face selling by your sales people
    • > Relationship between your company and customers

  • A priority list of what your customers believe you should first improve, making it easy for you to take the right steps to improve your competitive situation

  • Useful advice from different groups of customers, increasing your understanding of customer requirements

  • Your customers’ views on your company image

  • Easy-to-read graphs that could form a “blueprint” for further implementation in order to enhance your customer focus

  • Clarity on your strengths so as to further reinforce your competitive position

The Survey Process over 6 to 12 weeks

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Design Meeting 1

Key areas | Questions
Demographics | Logistics

4 hours

Design Meeting 2

Review Questions | Test Survey
Send Web based survey links

4 hours

Generate Report

Responses received | Graphs generated

Presentation

Present and discuss report with management

2 – 4 hours

Outcomes of MI-CARE

 

  • Your customers’ views on any three key areas, such as

    • > Product quality and service at the customer and how to use it
    • > Face to Face selling by your sales people
    • > Relationship between your company and customers

  • A priority list of what your customers believe you should first improve, making it easy for you to take the right steps to improve your competitive situation

  • Useful advice from different groups of customers, increasing your understanding of customer requirements

  • Your customers’ views on your company image

  • Easy-to-read graphs that could form a “blueprint” for further implementation in order to enhance your customer focus

  • Clarity on your strengths so as to further reinforce your competitive position

The Survey Process over 6 to 12 weeks

Design Meeting 1

Key areas | Questions
Demographics | Logistics

4 hours

Design Meeting 2

Review Questions | Test Survey
Send Web based survey links

4 hours

Generate Report

Responses received | Graphs generated

Presentation

Present and discuss report with management

2 – 4 hours

Taking Sales to a Higher Level Mercuri

Doing what we always did will give us what we always got. The challenging part is, knowing what to do differently.